Different care contexts
Keep care relevantto the selected animal.
Care decisions.
One connected place.
A mobile care experience for pet parents and cattle caregivers. Profiles, records, providers and travel journeys are organised around the care task at hand.
01 / Project at a Glance
The business context.
The design scope.
Who the experience serves, the environment it operates in and the design work included.
- Industry
- Animal care
- Platform
- Mobile app
- Primary Users
- Pet parents & cattle caregivers
- Project Scope
- Care, records, providers and travel
- Services
- Mobile UX/UI & care journeys
- Deliverables
- App screens & interactive prototype
02 / The Problem Worth Solving
Where the journey
needed attention.
Connect everyday care and health records, while respecting each animal’s needs.
Difficult provider comparison
Make visit options and feeseasy to compare before care.
Disconnected care history
Keep identity and recordsin one familiar care profile.
Design ObjectiveConnect species-relevant care, provider clarity and continuity of animal information in one familiar mobile experience.
03 / The Experience We Designed
The key moments.
Designed together.
Clearer journeys bring useful information and important actions into focus.
Begin with the animal
Animal onboarding
Start with an animal’s name and species. Build the profile one useful step at a time.
Design note
Progressive onboarding establishes the animal’s name and species before introducing the wider care experience.
- Name & species
- Progressive questions
- Clear next action
Find relevant care
Find relevant care
Keep animal context close to every service. Find relevant care from one overview.
Design note
The care overview and service categories keep animal context close to the choices that follow.
- Animal context
- Care categories
- Service discovery
Compare before arranging a visit
Compare providers
Compare credentials, visits and appointments. Review the service before booking care.
Design note
Provider views organise credentials, visit options and appointment details so the service can be inspected before the next step.
- Provider information
- Visit options
- Appointment context
Keep a continuous care history
Health passports
Connect identity and health records. Keep the animal’s care history together.
Design note
Animal profiles and a health passport connect identity, records and growth information. The screens distinguish sample records and identity-sharing from verified clinical documentation.
- Individual profiles
- Health records
- Sharing & identity
Prepare for time away together
Travel together
Plan journeys and find friendly stays. Keep travel notes beside the itinerary.
Design note
Journey planning, friendly stays and a travel notebook sit alongside clearly labelled location demonstrations.
Make the reporting journey clear
Local support
Find veterinary help from one clear view. Local drafts remain visibly separate.
Design note
The emergency concept separates real veterinary help from local report drafts, with clear limits on what the prototype can do.
Supporting views.
04 / Decisions Behind the Design
Choices that serve
the task.
These are design intentions. The benefits below are not presented as measured outcomes.
Start with the right care context
Establish species and name progressively and keep animal selection visible. Connect services and records to the selected animal.
Help caregivers compare providers
Bring service scope, experience, languages, visit options and fees into the profile. Support an informed choice before arranging care.
Preserve continuity of information
Organise identity, vaccinations and medical history around the animal profile. Make recurring care details easier to retrieve.
Respect different animal needs
Give cow journeys their own milk, breeding, calving and herd records. Keep different care needs within a familiar structure.
05 / Built for Consistency
Built to repeat.
Ready to extend.
Shared components, type and interaction patterns keep the product consistent.
Reusable components
Related actions and interface elements follow a familiar structure.
Type and spacing
Consistent hierarchy gives dense and quiet screens a shared rhythm.
Interaction states
Clear selections and feedback support predictable next steps.
06 / What the Project Delivered
What the design
engagement produced.
Explore the design deliverables. Intended benefits are not measured results.
The core experience
Animal onboarding and species-based discovery.
View screensClearer user journeys
Provider comparison and visit context.
View screensConnected information
Animal profiles and health passports.
View screensConsistent interface
Animal-specific records and support previews.
View screens07 / Have a Similar Challenge?
Facing this kind
of challenge?
Tell us what your users are struggling with, and we’ll help you explore a practical way forward.
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Another response.
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